Do You Know How to Make Money Online?
So I’m touching a seemingly obvious and discussed to death topic… But I want to discuss it from a rather often forgotten angle – the very basics. I don’t want to talk about how you need traffic, how to get it. I don’t want to talk about any new tricks or the next hype. I want to talk about the very essence of selling online, which is taken for granted and often forgotten.
What do you need to sell? You need a product, and you need a buyer. You also need certain conditions under which the transaction can occur. These are:
- The buyer must be interested in the product
- The product must solve the buyer’s problem
- The buyer must have money to pay for it
To sum up these three conditions to one we can say that, in a nutshell, the buyer must get greater value than their dollar. In other words, the problem that the product solves has to cost more if unsolved than the price of the product. I hope that make sense to you.
So what we must be doing is looking for a “hungry crowd”, the best product and connect the two. This is often overlooked.
How many times have you chosen a product by some weird stats like EPC or gravity? How many times have you chosen a product by commission size? Those are the metrics to be considered, but they mean nothing if there’s no hungry crowd or you can’t find one.
Take a product, and look for the forums related to what it caters to, go to Yahoo Answers. Look for what people are talking about, what they’re asking about, what their problems are. Next, use Quantcast and similar services to find what kind of people these are. What is their average age? What is their likely income?
All these things have to come together and make sense. You can find a crowd that has a problem, bu they might be teenagers with no money. Or you can find a product that looks great, but it’s not of the most importance to these people and they would not likely buy it.
Those are the principles that among everything else must be considered first, otherwise you might just be beating a dead horse.